Pop-ups belong to the type of advertising that interrupt the user’s navigation.
Pop-up windows do not show the advertisement in the current browser window, but rather open up a new window, where the size is abjusted to the users screen, automatically.
Pop-ups are suitable for displaying registration forms directly into the advertisement and still generate better click-through and conversion rates than other media. It should be noticed, however, that many users feel that pop-ups disturb their browsing experience. For this reason, pop-ups should be placed only with frequency caping mode.
Pop Ups can be delivered in the following formats Gif: HTML and Flash (Default pop-up as GIF-File is recommended).
Click HERE for gif example
Click HERE for flash example
| What are these advertising types suitable for? |
Pop Ups are a good vehicle to deliver registrations when forms are directly integrated into the ad, Flash formats can be used for branding effects as well. |
| Where can I book these types of advertisements? |
Mainly on homepages (recommended) on numerous ad pepper websites. |
| What are the user’s technical requirements? |
JavaScript must be enabled, Flash formats require the plug-in |
| What is the technical Reach? |
JS over 90%; Flash 6.0 more than 90% as well |
| What are the evaluation possibilities? |
Impressions, clicks, for registration campaigns also conversion rates. |
| What are the Advantages of these advertising forms? |
Larger advertising space - better impact than standard banners; attention grabbing through separate window; higher CTR and conversion rates. |
Click HERE for Creative Specifications |