The basis of layer ads is a combination of several technologies or programming languages. Through this combination, the web site elements can be positioned to appear static or dynamic.
An element can be animated to move freely on the entire web site and be superimposed over the background elements of the site.
The user can also move the elements to many different positions and the image of the layer maybe totally changed when the mouse is moved over a banner, button, etc. Hereby expanding forms can be displayed on mouse-over and can be collapsed afterwards.
DHTML, therefore, allows the banner advertisement to leave its otherwise fixed position. Thanks to DHTML, simple online games can also be presented in or outside the banner.
Here are examples of different layer ads (opens in a new window):
| What are these advertising types suitable for? |
Innovative, eye catching advertising types grab user’s attention through unusual form and ad placement. Promotion of big events (film release, Christmas, 1.000.000th customer). |
| Where can I book these types of advertisements? |
Certain ad pepper media sites, as agreed with web site owner,
needs to be integrated with the website |
| What are the user’s technical requirements? |
JavaScript must be enabled |
| What is the technical Reach? |
Very high, over 90% |
| What are the evaluation possibilities? |
Impressions, Clicks
(can only be counted through script or site). |
| What are the Advantages of these advertising forms? |
Entire web site serves as an advertisement, unusual,
noticeably higher click and conversion rates. |
Click HERE for Creative Specifications.
Additional PDF-Docs for Download:
- Rich Media Specs
- Flash Specs |