Static Banners
Static banners do not contain any animation, but rather consist of a single graphic. Even though these banners are not the most technologically advanced, they still exist in form of sponsorship buttons.
Filetypes: GIF oder JPG

Animated Banners
Animated banners contain a sequence of single graphics. Displaying each picture for a limited amount of time creates the animation. Interactivity with the animated banner is not possible, however. Despite its limitations, this type of banner is the most common banner on the Internet, since it offers a good compromise between technical prerequisites, handling and attracting attention.
Filetype: GIF

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