Textlinks are directly integrated into a website’s content. They are often placed within the editorial space, which corresponds with the advertised product.
Logos, as well as other smaller pictures can be integrated in addition to text. These links are especially effective on so called anchor positions, where the user finished a certain task (e.g. confirmation pages after sending emails/SMS).
Textlinks can work very good as vehicles to drive traffic to a landing page or hosted pages.
Click HERE for example
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What are these advertising types suitable for? |
For traffic generation on a landing or hosted page. Integrated in the content will be perceived more as content than as advertisement. |
| Where can I book these types of advertisements? |
On nearly all web sites represented by ad pepper media, for details check our ratecards. |
| What are the user’s technical requirements? |
None. |
| What is the technical Reach? |
No limitations. |
| What are the evaluation possibilities? |
Impressions, clicks (on landing page), good Conversion rates possible |
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What are the Advantages of these advertising forms? |
Can be easily produced and implemented. Good vehicle to drive traffic to landing page, especially when integrated into content area. |
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