Skyscrapers are unusual large creatives that are located on the sites in a rectangular way into the web page.
In addition to Gif, Flash formats can also be implemented. When using Flash in a Skyscraper, downloading time should be considered for this unusually large advertisement
Specifications: standard format is 120x800 pixels, but may vary according to website placements,
For general creative specs, click HERE:
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What are these advertising types suitable for? |
To grab attention, create branding effects. Stays still visible if the user scroll down the page. |
| Where can I book these types of advertisements? |
Most of the ad pepper media network web sites. |
| What are the user’s technical requirements? |
Standard GIF formats –NoneWhen Flash is used plug-in is needed |
| What is the technical Reach? |
No limitations for GIF, over 90% for Flash 6.0 |
| What are the evaluation possibilities? |
Impressions, clicks (through Ad Server), usually higher CTR and conversion rates than banners. |
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What are the Advantages of these advertising forms? |
Greater advertising space, grabs User’s attention through vertical implementation on site. Constant visibility |
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